MARKETING strategy
Throughout my academic career in marketing strategy, I have immersed myself in the intricate processes of developing and implementing effective marketing plans. My studies have focused on understanding core strategic frameworks, such as SWOT analysis, competitive positioning, and market segmentation, enabling me to craft strategies that align with organizational goals and market conditions. I have worked on case studies and real-world projects, where I analyzed market trends, consumer insights, and competitive landscapes to formulate actionable strategies. This experience has involved extensive use of strategic planning tools and methodologies to create comprehensive marketing plans that drive brand growth and market penetration. By collaborating with peers, I have gained practical insights into integrating marketing strategies across various channels and touchpoints, ensuring coherence and impact. This academic journey has equipped me with a robust understanding of strategic marketing principles and the ability to apply them in dynamic and competitive environments.
Social media marketing
Putting the Cherry on Top: Chill Bros
For this project, my team and I developed a comprehensive social media strategy for Chill Bros, a local Tampa ice cream shop, aimed at increasing engagement and fostering stronger connections with their audience. We conducted a social media audit, analyzing Chill Bros’ current accounts and benchmarking them against local competitors like Jeni's Ice Cream and Sprinkles Cupcakes. Based on our findings, we crafted a tailored strategy focused on generating consistent, curated content. We also created user-generated content during an on-site visit, which was then used to build a 30-day content calendar designed to enhance brand interaction and engagement.
creative maRKETING
BullsNation Application
In response to a lack of resources for students seeking roommates and social connections on campus, my team and I conducted research to better understand student needs at the University of South Florida. Through surveys and data analysis, we identified the need for a centralized platform to address these concerns. As a result, we developed BullsNation, an app that serves as a one-stop shop for students to find roommates and make new friends on campus. The app was designed to foster community and improve student life by streamlining social connections.