social media marketing

Social Media Strategy & Content Creation

· Conducted a social media audit to assess brand consistency and engagement opportunities.

· Developed and implemented a content strategy aligned with Chill Bros’ aesthetic and brand identity.

· Visited onsite to capture user-generated content and create engaging visuals.

· Created and scheduled content for Facebook and Instagram over a 14-day period.

· Optimized social media presence to drive in-person visits and increase sales.

· Established a cohesive brand style for future marketing efforts across all platforms.

Recruitment Marketing & Brand Management

· Oversaw, coordinated, and delegated tasks to the Marketing Team including content creation and website design

· Created an annual marketing campaign and public relations plan for the Association including a 365-day content calendar

· Oversaw the correct usage of the Panhellenic Association brand on all tangible materials, campaigns, and documents

· Maintained the physical brand of the USF Panhellenic Association